The Food Initiative

The goal of The Food Initiative is to create a standard by which we offer dog food and treats so that you can be certain that the foods we offer are safe and healthy for your dog:

The explosion of new dog food and treat products in the pet industry has created a whirlwind of questions and misdirection for pet parents.

This rampant growth has sometimes created sub-standard food resulting in recalls and sick dogs. It has also brought about a need for a better understanding of proper nutrition for dogs. We’re here to help you navigate the growing and changing world of dog food.

Quality Ingredients

  • All human grade ingredients from USA, Canada and New Zealand
  • Recipe mix has appropriate at-to-protein ratios for YOUR dog’s needs
  • Clean food processing methods
  • No artificial ingredients or dyes
  • No synthetic ingredients and no ingredients from China
  • Chelated vitamins and minerals for maximum nutritional efficacy

Palatability and Digestion

  • Appetizing for dogs
  • Appropriate digestive aids: probiotics and prebiotics

Corporate Competency

  • NO FOOD RECALL history in any of the products we sell
  • Nutritional transparency: 7% or lower ash content
  • Nutritional mission statement
  • Exceeding AAFCO Standards
  • Corporate Management

Lowest pricing, highest quality foods

We know every dog has unique nutritional needs. Ask us about supplements and whole nutrition for your furry omnivore.

You’ll find these great brands at the lowest prices.